Premium WordPress Themes – Links Flowing
As you start to execute the link building part of your search engine optimization strategy, I would recommend to make sure you always try to keep it natural.
Doug Caverly at smallbusinessnewz reports on Phil Orford, the CEO of the Forum of Private Business, taking a casual 84 mile walk over the four days for a children’s charity. It’s no mean feat and will be reported in dozens of places around the web and the reports will no doubt include links back to his site.
In fact Doug Caverly’s report links to both the web site and the Twitter profile. If you, or one of your employees is involved in a fund raising venture like this, particularly where sponsorship is involved, why not broadcast the fact. At the very least you may end up with more sponsors therefore raising more money for the event. If others pick up the story and link back it’s a bonus – a welcome bonus.
The links you receive are not going to be keyword targeted so they will not be the premium quality you need, however, a link is a link and they do all help. Is it ethical – as I said to at the start, I wouldn’t dash off and do anything just to get links. If you normally participate in a major fund raising event, advertise it and help the event, and yourself.
If your interested, you can sponsor Phil Orford through PayPal on his CCLG site – and there is another link! He is Twittering his way through the event as well and it makes for an interesting read.
Premium WordPress Themes – Link Juice
If you’ve been wondering whether or not to use short URLs, there are some advantages and some disadvantages. From a link building point of view, short URLs send link juice, but not to the destination URL. Rather, they send link juice back to the redirection service, the URL shortener.
Here’s what happens when someone clicks on a short URL:
They first go to the short URLs website (this is very brief as you’ll see in a moment)
Then they are redirected to the destination page, the page represented by the URL the shortened URL represents
Because traffic is first diverted to the short URL service, and link value along with it, you are adding link juice to the link vault of the URL shortening service rather than the website of the page you want your visitors to go to. That may or may not be important. If it is a page on your own website then you’d be better off using the long URL. If it is on a property that you own or that you want to build links to then you should use the long URL. If the site is an affiliate site and you are just trying to earn money from your visitors then the short URL service may be more beneficial than not.
This is one of those things where you have to weight the good with the bad. Just know that short URLs services don’t pass link juice to the final destination page and if you want that, don’t use the short URL service.
Premium WordPress Themes – Develop Authority
You hear this word “Authority” thrown around these days. People use it for all kinds of reasons. In one sense, authority is a word that describes the depth of a person’s knowledge. On another level, it simply means the power to which an individual has been elevated over others. Either way, people respect it.
Authority can be abused. It can be acquired in less than honorable ways. But when legitimate, authority is a powerful force and when used for good it’s even more powerful. And that’s why you want to focus your efforts on becoming an authority in your niche.
A strongly search engine optimized website is good, but it will only take you so far. Authority, however, will take you to the ends of the earth and back again. And when you’ve achieved a certain level of authority, about the only thing that can take you down is your own stupidity, a big mistake, an ethical blunder, or a crime. Otherwise, if you are considered an authority by a large mass of people then you can ride a long way on the tallest waves just on that alone.
The problem with authority is that it takes a long time to build. It doesn’t happen overnight. Sure, you might have never heard of a certain individual then overnight they popped up on the radar screen, making it seem like they achieved instant success. But their authority has any real value, you can bet they spent years developing it. And you will too. But it’s well worth it.
Brian Clark wrote a free e-book titled Authority Rules. It’s a darn good read. If you don’t know who Brian Clark is then you are probably new to blogging and possibly even Internet marketing. Or you may just not be paying attention. But he’s one of the most respected authorities on blogging and authority so he’s someone you should listen to. It will tell you the 10 things you should do to develop authority in your niche and you don’t even have to pay for it.